PAX Labs reinvented the smoking experience with the sleek design and functionality of their innovative handheld vaporizers. As they stand strong in their field, they maintain emphasis on sustainability, reform, and safety.
The Challenge for PAX was to redesign their website to showcase their product and support the mobile-based shopping habits of their customers. Not only was a stunning website essential, but it also needed to look just as mesmerizing on mobile and tablet.
We completely redesigned the PAX website to showcase their products in an engaging, modern, and visually rich way. Based on the Magento e-commerce platform, the responsive design adapted to screens on desktops, laptops, tablets and mobile devices. Multiple product views, full-screen video, and curated Instagram feeds created a dynamic user experience that drove sales.
From day one, PAX’s new site reached more customers and generated more revenue — particularly on phones and tablets. Mobile revenues jumped 33%, mobile page views skyrocketed by 70%, and the site attracted 47% more users.
